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Using The Google Keywords Tool

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Using The Google Keywords Tool

It is Some things have changed in Google.  You need to keep these in mind when using the Google keywords tools. It is now the Keyword Planner.  It is in slightly a different format, but I find it easier to use.

In order to get maximum traffic from your blogging or anything else you do online, your content needs to be attractive to the search engines.  Along with the information you are putting up, you should find keywords that people are searching for.  Otherwise no one will see your stuff.  This is where the Google keywords tool or planner will assist you.

After you have picked a topic for your content, log into Google Adwords.  You can search for it using those words and it should find the login page.  Once inside, open the Planner from the tools tab.  Now place a phrase or some words that are relevant to your content and type them in the “Search for new keyword” box.  You just click on that and some new boxes will open.  Place you keywords in the box.  For basic searches this is all you need to do.  If you want to refine your search, use the “customize your search” area.

The customize area lets you put in criteria for your search such as number of searches per month and the competition.  Just as a tip, I like to use phrase that get between 500-5,000 searches with LOW competition.  It is easier to rank your content in that range.  Also, you may want to target certain countries and languages that are appropriate to you.  If you only speak English then you would want to make sure it is not set for Spanish.

When you are ready click “Get Ideas” and it system will search and take you to a new page.  There are two tabs.  One is Ad group ideas and the other is Keyword ideas.  I use mainly the keyword ideas section.  At the top you will see the phrase you entered and the search numbers.  Below are other ideas and their results.

Over on the right in the plan area there is a little pencil.  Click that and choose Exact.  This will further refine the search.  You can add the phrases that meet your criteria by clicking the ad to plan at the far right.

Once you have your plan loaded the Google keywords tool will let you download that file to your computer so you will have a record of your work.  When the download give me the option, I usually click open instead save.  I will then rename and save the file to a place that I will remember.

Now you have a working list of good keyword phrases you can use to optimize your content.  Use those phrase in the title of your content and a few times in the body.  Your traffic results will be must better.

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One Response to “Using The Google Keywords Tool”

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